Brand marketers have used promotional sampling for years to expose customers to new products and to elicit input from them. Sampling is an effective marketing tool that gives consumers the chance to' try before they buy.' From supermarket sampling trays to department store perfume reps. Sampling of the product is shown not only to lead to improved sales but also to increase customer loyalty more crucially.

Product sampling has found a new home online in recent years, due to technological advances and digital platform explosion. Increasing numbers of businesses are experimenting with online sampling and reaping the rewards, both in terms of increased customer engagement and in gathering valuable customer data, which helps firms better target their marketing campaign.

Compared with conventional hand-to-hand sampling, automated product sampling provides the added advantage of being able to generate significant savings and operational efficiencies. Brands can reduce wastage and control costs by engaging with core customers and launching samples from digital channels.

With social media reshaping the way marketers interact with customers, from interaction to campaign amplification; getting to the right people at the right time has never been more essential. Get your digital sampling operation spot on and they might become your brand fans for a long time to come.