Native Video Uploads

Native video ads can be put on a number of social networks, including Facebook, Twitter, Pinterest and Instagram; video sites such as YouTube; and content discovery networks such as Outbrain and Taboola. They are usually click-to-play or autoplay (muted) and most are at least 30 seconds long.
Most notably, though, native video ads are more about education and entertainment. They are more research-based and focussed on storytelling rather than product-centric or sales-oriented. This combination makes them more appealing and communicable among viewers.

How brands use native video advertising

Some brands are replacing their display ads with native ads in order to increase brand awareness and interaction. Some of the reasons for this include:

Native ads yield 308x more exposure than banner ads

Brand recall with native ads is 2x more likely than with banner ads

Commitment with native ads is 53 percent more likely than with banner ads

Between October 2016 and December 2016, the use of native content increased 3.75x

Native video to be the most appealing form of video with the highest click-through rate to the post-click landing page

How does native advertising apply to social media?

How brands use native video advertising

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