Ringback Tone Advertising

Ad Niti have recently started an innovative mobile advertisement solution – on Ad -RBT, which helps brands deliver undivided, targeted ads to the intended target group via Caller Ring Back Tones ( Hello Tunes / Caller Tunes / Dialer Tones / BSNL Tunes ).

Brand Building: We will be able to specifically target users & help build loyalty for your brand.

Deliver Hyper local Ads: We can target ads specifically to people in and around popular areas as per your viewership data ( PIN code wise targeting), thereby increasing the accuracy of targeting & avoiding inventory wastage.

About Platform:

• This is a Mobile Advertising Solution via Ring back tones & is an innovative and impactful platform for mobile advertising.

• Reach Intended Target group, like City, Age, Gender, Location, ARPU, Handset Type, Connection Type and lot more parameters.

• Imagine if you called a friend and instead of hearing a tring –tring or music, you hear the ads custom tailored for various TG’s.

• This 15-sec Prompt is something a caller will not miss.

• It’s completely non-intrusive & value for money.

Features

Assorted Tune Search Options

To improve the versatility of tune quest for subscribers, the RBT is fitted with predefined search categories including Top Accumulated 10 RBT, Weekly & Monthly Top 10 RBT and the recommended RBT Operator.

Multiple Content Provider Support

Operators should add more than one content provider to the RBT Service to provide the growing variety of content to the subscriber base.

New Content Notification

Content Providers may choose to promote newly uploaded content through an embedded SMS notification module where RBT subscribers receive messages informing them of new content.

Robust Promotion Campaigns

Flexibly specified promotional strategies for tone purchases enable the operator to implement the best promotional campaign to help increase the rate of adoption of the service. The Ad Niti RBT platform allows for a range of promotions.